Food things you should know

Korean food culture is rapidly spreading around the world and is inseparable from pop music and Korean dramas. Japan has successfully promoted it internationally through "refinement" and "branding". Taiwan's food culture is complex and difficult to focus on, so how to use it The promotion of local ingredients to the international market is worthy of reflection and discussion.

The recent popular film and television work "Black and White Chef: The Battle of the Cuisine Classes" has aroused many viewers' attention to Korean food. There has also been a lot of discussion and discussion on how to promote Taiwan's local ingredients and whether there are more creative and holistic strategies. think. Taiwan is rich in agricultural products and seafood resources, and due to its diverse geographical conditions and climate, it is suitable for the production of many unique ingredients. If they can be promoted more effectively, this will not only promote the development of the domestic catering industry, but also enhance Taiwan's reputation in the international market. competitiveness of food and agriculture.

Food culture promotion strategies in Korea and Japan

The rapid popularity of Korean food culture around the world is inseparable from Korean pop music K-Pop and Korean dramas. Korean food such as kimchi pot and bibimbap appear in classic scenes that we often see in Korean dramas, which resonate with global audiences and subsequently create interest in Korean cuisine. And the South Korean government established the Korean Food Foundation to promote Korean food and let more people know about Korean food. Promotion methods include sponsoring food columns, cooperating with international media to shoot TV specials, and publishing local food maps of South Korea.

The international success of Japanese food culture is largely due to the promotion strategies of "refinement" and "branding". Japanese cuisine emphasizes the freshness of ingredients and meticulous preparation, and it also meets the contemporary consumer market's demand for high-quality food. The Japanese government is also actively promoting food diplomacy and has launched the "Cool Japan" project, which aims to promote Japan to the international market through cultural elements such as food, fashion and animation, and thereby promote the development of tourism business opportunities.

How to promote Taiwan’s local ingredients, which carry history and culture, to the outside world?

In fact, it is difficult to promote Taiwanese catering culture because of its type and development, which makes it difficult to focus on. However, focusing on local ingredients makes it easier to deepen. Many traditional Taiwanese ingredients carry rich historical and cultural significance, such as the aboriginal wild boar meat, magao and other unique ingredients, or the horsetail and mullet roe in the central part, and the aiyu and milkfish in the south. They are all from Taiwan. Unique ingredients.

In particular, many of Taiwan's fruits and agricultural products are more distinctive than similar crops in other countries. For example, the Black Diamond Lotus Mist is known for its rich texture and sweet taste; the Wendan from Tainan's Madou region is known for its sweet pulp. It is famous for its unique aroma; daylilies, a specialty from the Huadong Rift Valley region in the east, are often used in soups, and rice from Chishang Township in Taitung County has a rich aroma. In addition, it includes grouper, Alvin mango, and locally grown mountain tea and coffee, all of which have good market acceptance.

Therefore, when we see that many countries in the world that originally attach importance to catering promotion and international sales of food ingredients continue to develop more powerful marketing methods, we can also use this to think about how to enhance and improve existing communication and marketing methods. In particular, the promotion of local food ingredients can help promote the recovery of the rural economy. The promotion of food ingredients can increase farmers' income and attract young people to return to their hometowns to engage in agriculture. Increasing organic agriculture and high-value livestock and fisheries can also effectively improve the local economy.

Uniquely identifiable promotion strategy: "Branding" Taiwanese food ingredients and combining them with local food culture

I believe that "branding" Taiwanese ingredients is one of the keys to promoting local ingredients. In addition to assisting agricultural products in creating independent brands, the government with resources should also implement a comprehensive promotion strategy so that interested international buyers can identify Bring out the advantages of "Taiwanese food ingredients". Helping consumers identify and trust ingredients from Taiwan will not only increase their willingness to consume in the domestic market, but also enhance their competitiveness in the international market.

The marketing method of combining catering and tourism through film and television works seems to have a certain effect, so we can also use this as a reference to cooperate with internationally renowned chefs or catering brands and use their influence to promote Taiwanese ingredients. For example, inviting Michelin-starred chefs to design menus based on Taiwanese ingredients, or designing themed programs on Taiwanese ingredients to introduce unique ingredients to the international catering market.

In addition, Taiwan has many unique food cultures. Local ingredients can be promoted by combining local culture and tourism, and the ingredients can be promoted through table culture and food tourism. Starting from the food festival and promoting rural tourism experience, international tourists can directly participate in the production and preparation process of food ingredients. This can not only increase consumers’ awareness of ingredients, but also boost local economies. It also continues to help Taiwan’s local ingredients enter the international market through international exhibitions and other platforms.

Promoting Taiwan's local ingredients through the power of the state can effectively enhance the market competitiveness of Taiwan's agricultural products, while promoting cultural protection and rural economic development. Taiwan has many unique ingredients that not only have potential in the domestic market, but are also expected to shine in the international market. Through multi-pronged strategies such as policy support, branding and innovative marketing, the future development of Taiwan's local food ingredients will have a greater chance of gaining visibility on the international stage.

[This article was published with the authorization of Wang Fukai . The original title is: "The key to national catering promotion is to find the brand value of ingredients" ]

[This article is the opinion of the author and does not represent the position of this media]

Reviewing Editor: Lin Yuting